Fri. May 14th, 2021

Hey Zach here from in this post you are going to learn how to make money on pinterest. But first please subscribe to my newsletter for exclusive content for subscribers only.

, you are going to learn how to make money on pinterest, I truly believe that online marketing, especially leveraging pinterest, is the way to do it today. So this post is going to show you the fastest way to make money using pinterest.

So the main idea is that on pinterest there’s, you know hundreds of millions of people who spend money on lots and lots of things and ultimately they want what you have right and what you have is ultimately kind of a result. This is them happier because they have your thing. This is them on pinterest, not feeling so great because they feel like something’s missing, but we can’t just make a pin that takes them all the way to the money right like that’s, not how this game works by any means we need to walk them along. So i’m gonna put the dollar sign down here, because that’s where the money is, but here’s the key right, there’s always going to be steps involved that we need to walk our people through and people who don’t get this game right are trying to leapfrog the Steps and the idea is that a pinterest pin is going to eventually lead to a blog post and that blog post is really where the heart of the content is. The blog post may very well lead to the opt-in right to the lead, magnet and then the lead magnet will lead over to the email sequence and then the email sequence will then lead over to a sales page and then you’re going to get more emails over Time to follow up and so on and so forth until they ultimately purchase okay. So one of the key ideas here is that this incorporates your blog. This incorporates a lead magnet, and this incorporates a sales page, whether that’s yours or an affiliate one, and it incorporates email marketing. So it’s got everything built into it, but it’s about ordering things and here’s where we’re getting into some new territory that i haven’t really covered. Much and the idea is we want to start with the end in mind, so what i mean is, let’s start with the offer.

Okay, so we’re going to start with the money and, let’s reverse engineer backwards, what this step needs to be and then, let’s reverse engineer Backwards from that one, what this step needs to be, and then back from this one until we reach them on pinterest, okay and then, when we build this out, we go the other way, but we’re going to do so in a way that has what we believe You know our best educated guess has a very high likelihood of doing what making money, because that’s, ultimately what we want to do, because people are buying stuff all day every day. Right, like your audience, your audience members, your future audience your current audience, they’re buying stuff on amazon, they’re, buying digital products, they’re buying, audible books, they’re buying, all kinds of stuff left and right, gym, memberships, coaching they we are all buying lots of things all the time. So what we’re trying to do here is orchestrate a logical flow. So, let’s get out of this theory realm and let’s get into some practice here. So I’m obviously on pinterest. Okay – and this is literally i’ve – never taught this at all. So we’re going to look at kind of the idea of keyword, research through pinterest and let’s let pinterest right because again we’re reverse engineering. This, let’s let pinterest help us understand what people want to buy and then let’s create the things that are going to lead them in that direction. So we’re going to look at a kind of a random idea here, for us, so i’m going over clickbank and I’m pretending that i don’t have an offer that i’m using right now. So i would go into the marketplace if you have a product or something you offer. Obviously you have one, but when you’re in when you’re in clickbank here, i’m gonna you could type in like woodworking is the example i’m going with, because i know, there’s some woodworking ones, but when you’re searching on yours, it’s really good to increase the Gravity, if you’ve never searched on this platform before they don’t always have great offers, but the gravity is essentially a metric to say how many different affiliates are selling products. So anything with like a gravity over 10 is really quite good and then on the average. For sale right, if you can get this up over 30 up over fifty dollars, average per sale – that’s actually really quite good! So now we can see in the woodworking world. I can see the ultimate small shop and woodworking site. So this one is. I would obviously go reverse engineer it, but it’s a bunch of plans and templates okay, so these are two things, so what i would do is I’m going to go over to my whiteboard here. I would just note it down generally on a notepad that I’m writing on, but i can say so, let’s clear this off here, so the money is woodworking shop select shop build and the money is also in plans. Okay, so this is. This is where i want to get to. I want to find relevant traffic to these things, so let’s go back over to pinterest and now, let’s just type in woodworking now the first thing i’m going to do is stop right. Here i did working space and we have an auto populate okay, so the auto populate is clearly telling me that most people who type in the words woodworking follow that word with these words. And what do we see well projects, obviously, that directly links to one of the items? Okay, shop? Well, that links to the other one plans. That’S the one jigs, that’s something you have in your shop: crafts, that’s to one of them tools, bench shop, layout, okay! So first, do you think you know just your rough educated guess. Do you think that there are people searching on pinterest for the kinds of things that i could sell from that clickbank affiliate product yeah, it’s clear as day right, so another way to use this is interestingly, if you just search woodworking, it pulls up these little bubbles. Here – and this is another type of keyword – research that you can do and then obviously you can go into the shop layout and it just kind of keeps them works with this for you. So i can get all the way down to woodworking shop layout would workshop floor plans now you notice at this point. I have no more bubbles, okay, the bubbles being the suggested terms. So this is according to pinterest, like the longest tail keyword phrase that they have available for me. Okay. So now in this, i now know that people are searching for this, so a pin about this could probably work. Then what does a pin lead to? Well? A pin leads to a blog post. Okay, what does my blog post need to do? It needs to get them on my email list. Okay, what does my email list need to do well promote this product. Here is what it would ultimately do. So you can click on these to go. My pop-up blocker is going to. You know attempt to disable that, because I run ad blocks and all that stuff, but I’ll click right through here. So it’s called the ultimate small shop. So i would be looking at this. I would i would figure out okay, what what are they doing? What are they offering? What’s the? What are the big hooks? What are the the things they’re talking about, so the most common problems, beginner woodworkers face, are tool. Selection and wood shop workshop space, okay, so instantaneously, now like from this offer, so again, I’m starting at the money and I’m working backwards. Pinterest said: there’s a hungry audience for this. I have an offer now. I need to build those steps in between so tool. Selection and workshop space are the kind of the hook. These are the big problems. They’re telling me this they’ve spent a lot of money on copywriters to tell me that, so we want tools and space. I think that was what it was: that’s hilarious tool, selection and space, so space could be layout design and obviously we get more kind of things that they’re looking at. So i could do a blog post here on afraid of overspending, so 10 ways to save money. On your next woodworking tool on the most important woodworking tools, they’re afraid of getting bad tools, how to make sure you don’t get any bad tools, they’re confused about which tools they they need, so the the top seven tools that every woodworking shop needs. These are content, ideas, okay, so what i just came up with and i would obviously be writing these down, but i want to do this efficiently, so we went from the money. Then we found on pinterest what pin ideas will work and then, from there we’ve now found the blog post ideas, and that is really what i kind of hashed out. I would write those out to the next level. I would come up with five or six. I would see if I can come up with five to ten blog post ideas – easy as can be for this offer for this niche for this space. So what do i do now? I do two things so.

First I go create my lead. Magnet! That’s going to meet this person, who is on pinterest looking for shop stuff, and I would make a five day build your shop on a budget challenge, and this will be a five series of emails, so this would be my lead magnet. This is what i would offer with my lead magnet now do i know that people want this thing. No, i have no freaking clue. So that’s what i would call a test. Okay, and I would test this and then guess what else i would do. I would test another idea: maybe it would be a pdf or maybe it would be the seven budget tools that every single wood shop owner must have and where to get them cheap. Okay, maybe that would be a single pdf that I could test. So i would test multiple ones of these then, once this is built out, I would write the content. Okay. So, let’s go into I’m going to clear this up to show the order a little bit more about what i would do so now that I’ve proven that there’s that I’ve found the money. Okay, I’ve got the offer. So that’s the first check. Then I’ve proven that pinterest has interest so we’ll call it pin interest okay check on that. Then. What i do is i map out my email series: okay – and this is both the lead, magnet and the follow-up. Okay and the goal of the lead, magnet and the follow-up is to promote the offer I’m going to give them value. But I’m going to really lead them to by the way the absolute best way to build your shop in a quick budget is with this product over here and it’s my clickbank affiliate link and then, if they don’t buy the first one I’ll have that sequence follow Up and then it’ll go on to start promoting the other stuff that i know woodworkers want. So my follow-up sequence would eventually probably promote two separate products in this scenario and then, after that, I’m going to put them and send them broadcast emails pretty much forever and I’m going to promote other things over time as i mix in value okay. So that’s the business model. This is working then, from here I’m going to create blog posts.

Okay, I’ll do a little bit of keyword research, but we pretty much did most of our keyword research on pinterest. Now, if I’m going to take the time to build a blog post, you’re, damn right, I’m going to make this seo optimized for the big g as well. But now i know that I’m not only optimizing it for g, I’m optimizing it for pinterest as well, and then what do we do with the blog post? Well, we obviously embed our opt-in as a pop-up as a a ribbon as a scroll mat. There’s all kinds of things we call it right so we’ll just say: pop-up for now, pop-ups work really really well and then what do i do? I go create pins that promote the blog post. Okay, and what did we just do we started at the money right? We started at the end, we started with the end in mind at the money and then we went from the money and we figured out okay cool. Is there demand on pinterest for this thing? Yes, there is okay great. How do i bridge them to be willing to buy okay? This is the bridge to the purchase is what ultimately, the email is, which is your lead, magnet and your funnel. Then we went and we’re like. Okay, how do i bridge them probably would have been better if i could have drawn some really fancy cool bridges on my first drawing, but hey i’m not that much of an artist! That’s okay, because I’m going to teach him this stuff, so the blog post, bridges, that user to the email sequence and then what do we do? We then go create pins, and these pins are what you guessed it bridges, that’s the whole business model and the cool part about this is that the google game can take upwards three to six months. For you to really get great traffic going. Google doesn’t trust you, people have been trying to scam and game and scheme. Google forever pinterest, on the other hand, is kind of the forgotten about step child in the world of social media. Marketing pinterest really really really wants more people to come, publish, pins and pinterest wants to become more widely used across the world. Google is widely used across the world: seven billion searches a day, two plus trillion searches per year – it’s the de facto but pinterest is not the de facto. So pinterest rewards us with extra reach when we play their game effectively. So that’s why we want to work on both of these at once. So let’s go even deeper into this process. And if you haven’t ever searched the marketplace. Here i mean you: can you can just type in all kinds of things? If, even if you’re selling your own products keto like so this custom, keto diet right here, it’s got a 383 gravity, which means there are thousands of it’s not a direct. It’s not 380 people. It’s a it’s a it’s a weird algorithmic metric. There are thousands of people who are making forty dollars a sale from this custom. Keto diet thing we could look in fishing. I don’t know if there’s anything here and I’m just thinking of a few people here, boat plans. Wow, that’s absolutely crazy. Is there anything on fishing, maybe not on fishing, and you can also lower the gravity down to about five if you want, but but it’s worth looking into this stuff for the different offers. And, of course you can just go to google and we can go and we can look at best, phishing, affiliate programs, and i mean it automatically populates, and so you can kind of like learn about the different affiliates. So we could start with this right. You don’t have to start where I’m talking about starting. We can start anywhere with the offer in mind. Okay, so now we know what we’re doing, I’m not going to actually build that out. I don’t know if enough about word word woodworking to go that far, but what I’m going to show you is so I’m currently working on this post. It’s the start, your blog post and i just actually updated the whole post right July 17th and i want to add some graphics to it. So here you can see this is a pinterest pin graphic. Now i resized this thing smaller in order for it to load. Really quickly – and i don’t need the full-sized pinterest thing, but i embed it in my post, so it you know it makes my blog post look better. Google likes a good-looking blog post. This post is as big and as as monstrous as i possibly can. So this is my url now what i’ve used to build.

This is called snappa you can get into the free trial. To me, this is a million and one times better than canva. It is so much easier to use, and this is just logged in so when you log in this is what you see. So you go down here into pinterest, pin right, it asks you what you want to create and the cool thing for this is: you can do all kinds of different posts for different sizes and different shapes and it automatically pre-populates them for you. But what i really like about this system is that you get access to like three million different. You get access to like three million different stock photos that you can use on these. So then you scroll around for one that you think looks pretty good. Well like if i was doing one in the in the world of the woodworking wood shop. I could literally take something like this and even though it says food recipes, this is what’s cool like I’m just looking for something super basic and then i click background and then over here. On the background, i just search for woodworking, and this is where we’re pulling in on the actual got ta hit enter. So this is where we’re pulling in on the actual tools. So this looks shop-esque right, so I’m just gonna click that it’s gonna load. It over here, if i wan na reposition it i can go here and i can kind of like okay. Where would i want that right about there? So let’s apply that and then I’m going to take the now. Each item is separate, but i think if i hold shift, i can get both of them, so i can move this up here. So i could say click that now perfect and must have okay. So that’s a little bit big, so I’ll click. This I’ll make that a little bit bigger here make this a little bit bigger here boom and, let’s do let’s put a number here: seven must have woodworking tools right, so this is so I’m just making a pin for obviously the posts i made. Let’s go wood working and then tools and that’s too big. Obviously so i come over here on the left and I’ll set it down to 100

You know perfect: seven must have woodworking tools, whatever right, I’m just kind of showing you how freaking easy this is, and then, if I want, I can do effects, so I could do a color overlay. I could pick like. Okay, let’s do like a brown overlay and let’s make it like extra brown or you know, whatever there’s a million and one ways you can play with this and eventually you just save and download. So in my account, I think i have. I had one made well, i made that other one already, but this is it okay, so once you’re done you’re like all right, i love it perfect. Oh and you might as well put your url in the bottom and your brand in the bottom. If you’re actually doing these – and you could just add text by you know, add some body text and it puts it on there and you just grab it down here, and you say you know: make it longer change the color up here to white. Do whatever all those little things, it’s just super easy. If you’re like? Oh, that’s too small. You just increase the size boom and when you’re done you just save it once you save it, you can download it you’ll download it and it’s ready to go into pinterest. But we’re going to use this one for mine, because I’m going to show you how we actually published a pinterest now on pinterest. You need to make sure that you have yours, set up as a business account and there’s a way inside of the account settings to under settings to set yourself up as a business account because you’re going to be able to make rich pins. And that’s really, the key is to be able to make rich pins. Now I’m going to go to my this is my pinterest because of racecar. My pinterest is all over the freaking place, so i have an entrepreneur board, that’s relevant to what I’m talking about, and i click over here on and i create a pin and now on the pin, I’m going to upload the file real quick.

So I’m going to go find that one that i downloaded and i want the big one, so i made it a little smaller and i saved the smaller one as web, but I’m going to take the big one here, I’m going to open that boom. Now i have a pin, so this is the key okay, so on pinterest again, remember: pinterest is a search engine in and of itself. So we need to optimize this pin. So I’m going to go over here how to start a blog, and it’s going to show me all of these different things that are often searched for how to start a blog. So I’m going to click on that and I’m going to look at these and I’m like okay for beginners free for beginners make money okay. So let me type this out really quick for you perfect, so I’ve added a few hashtags in here. Okay, that are relevant to what I’m talking about, and then I got some good text now. I need to give it a title which I’m going to literally make it and I’m actually going to change this to beginner friendly cool beginner friendly. At the end again, I saw that beginners popped up, make money beginners step by step, step by step. Perfect, I’m going to be honest with you, I’m I’m going quickly through this. I kind of think this might be a little bit too long of the title. Obviously, it’s technically not I’m within their their realm, and so i probably actually would go with it, but I might try to spend a little more time making a little more compelling, I’m kind of just throwing things in there to be efficient with you. I’ve filled out the description here and the final thing I need to do is: I need to take a link to the actual blog post, where this resides, and i add my destination link down there and now i click my plus. I think i click plus, what am i doing here. Ah cancel. Ah it’s up top sorry that was kind of goofy , see it now. So here’s what i just did i just saved this. So what did i actually create? This is a door right. So this door essentially links back to me, so I just got a backlink very small back link, but it’s a backlink. I got a social signal in the eyes of google, that’s great, and now this can rank on its own and other people can re-pin this, which means, when someone re-pins this pin well, when they click on it, they go to my website. Okay, that’s how it acts as a doorway to what I’m doing, but when they re-pin this to their board. That means they’re just saving it for later and eventually, when the timing’s right for them to start their blog and they’re finally ready to commit, because maybe they don’t know their domain name yet they’re ready to take that next action. Where do they go? They click on this. They go to my site. What do they see? Oh they see my opt-in up top so now they have the chance. Well gosh. I don’t want to just start a blog I’d, actually really love to start a million dollar business. Sure. Let me go ahead and get that too, or they can go down here and they can start their blog and they will actually get access. they’ll get everything they need and i have some affiliate links in there. Okay, do you just see how that actually worked? So i know we started in kind of an abstract world because yeah i wanted to show you the research from the beginning. I didn’t want to say well, i already know that I’m working on this right, this is we literally. We started with the offer and now i think we’re going to go over it one more time, just to make sure it’s 100 clear and obviously, if you have questions you can get at me in the comments below, but really the thing is that we start on Pinterest, okay, and what we’re looking for is topics and keywords that match up with money: okay, they are directly related. I was like okay, that woodworking thing. I see how that literally, i have a product for that it links together. Then we need to build bridges and those are bridges if you couldn’t tell that are going to get them from looking on pinterest at what they’re interested in to the money. And how did we do that? Well, we started by thinking about from pinterest. What are the different ideas and then we went down to the opt-in first, so we created a lead magnet which, if you can make a one page, that’s the best way right. Like a checklist, a cheat sheet, seven things – you need just make a single one, page pdf, so you can get it done fast, that’s the key here and then we have a follow-up sequence that has between three and five emails. I think the five-day follow-up series is perfect and you could make a five-day challenge.

So, let’s say you’re doing weight, loss, you’re doing keto do a five-day challenge. You don’t even need to make a lead, magnet right. The follow-up itself can actually be the deliverable. So you don’t even need to make a pdf, then what do we do from here? Well, we brainstormed. We came up with five to ten different blog topics and then from there you’re going to cross-reference in the keyword tool you’re going to make sure that it works for both google and pinterest and then you’re going to write them out. You’re going to go through the process, I’ve taught I’ve got several videos that show the fast way to write it and create it, and then you make pins okay, and then you put your pins in your post because google’s like that, and then you put your pins On pinterest itself and then once it’s on pinterest, you need to make sure that you have the business manager set up. So you can do rich pins and that’s how you add the link, if you can’t add the description text on your pin, if you can’t add the link on your pin, that is because, ultimately, you don’t have it set up appropriately. I really think that it makes great sense for everyone to be spending some time on pinterest and starting to treat pinterest like a search engine that is full of users who are browsing around for things to buy things, to collect things to how to things to build Things to make and you might have diy stuff that shows them the seven steps to get what they want and all seven of those steps are amazon, affiliate links and that’d be great how to catch bigger fish. You need this rod, you need this reel. You need this line, you need this tackle box, you need these waders, all those things could be affiliate links or it could go directly to a product, a coaching, a membership to the list, etc, etc. If you have any questions, let me know. I hope this is helpful. I think this is brilliantly excited, exciting and yeah. I’M here to help anything i can do be well be a touch and thank you very much for your time.

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